Set up ad platforms
Deze inhoud is nog niet vertaald.
Platforms are configured on the Destinations tab of the Tracking page. Changes take effect immediately — no redeploy of your storefront.
What each platform needs
Section titled “What each platform needs”| Platform | Needs | Where to find it |
|---|---|---|
| Meta | Dataset (Pixel) ID, Conversions API access token, optional Test event code | Events Manager → your dataset → Settings → Conversions API → Generate access token |
| Google Analytics 4 | Measurement ID (G-…), Measurement Protocol API secret | Admin → Data streams → your web stream → Measurement Protocol API secrets |
| TikTok | Pixel code, Events API access token, optional Test event code | Events Manager → your web pixel → Settings → Events API → Generate access token |
| Pixel ID, Conversion access token, optional Test ID | Events Manager → Conversions API → Generate access token |
Tokens are stored with your store and only the last four characters are ever shown. After saving, use Test connection to check the credentials work.
Test event codes
Section titled “Test event codes”With a test code set, that platform’s events go only to its test tool and never to live data. Use it for acceptance:
- Meta: Events Manager → Test Events, where one event should appear as Browser and Server and deduplicate into one;
- TikTok / Reddit: their own test tools;
- GA4: DebugView.
Clear the test code when you’re done, or nothing reaches your live reports.
How events are delivered
Section titled “How events are delivered”- Browser pixels + Conversions APIs (default): both, with one event id, so platforms deduplicate. The browser send carries each platform’s own cookies; the server send carries the buyer’s IP, user agent and hashed customer details, which matches better.
- Conversions APIs only: turn off Browser pixels in Settings. No third-party scripts load on your storefront and no CSP change is needed. The trade-off is losing the browser-side matching signals.
What each platform receives
Section titled “What each platform receives”- Meta: standard events such as page view, product view, add to cart, initiate checkout and purchase, with
content_ids, value and currency. - GA4: regular events from the browser; the server adds purchases only, deduplicated by
transaction_id. - TikTok and Reddit: their standard events plus purchases.
The mapping lives on Gosper’s servers, so changing it never means redeploying or re-pasting a pixel.
Ad spend and ROAS
Section titled “Ad spend and ROAS”Enter your Meta ad account ID (the number after act_) in Settings and Gosper imports the last few days of spend each day for the ROAS column in attribution. The Meta token you saved needs ads_read on that ad account. Spend import for Google and TikTok isn’t available yet.